Ignoring web responsiveness
To help you understand this term, it is an excellent idea to define it. Responsiveness is the ability of your website to fit and adjust to the computing device your visitors are using. Whether a visitor is using a PC, a tablet, or a smartphone, they can easily navigate through your site without any hurdles. As you noted in the last Cyber Monday and Black Friday deals, more people are now using mobile devices to do their online shopping.
In this essence, ignoring web responsiveness is the topnotch strategy of killing your business silently. You should always ensure the free e-commerce website builder you are using meets the responsive requirement before kicking off your building affair.