"Is a Cigar Just a Cigar? A Glimpse at the New-Age Cigar Consumer"

Academy of Marketing Science Review, 2003 by LaTour, Michael S, Henthorne, Tony L, Braun-LaTour, Kathryn A
"This continuing and once again growing demand for high-quality cigars has profound social connotations."
According to an interesting report by the Academy of Marketing and Science,... Read More