When looking to succeed in the field of e-commerce, the design of your e-commerce website is a critical aspect. In most cases, the design is what customers see before they venture deep into your e-commerce website. That underlines the importance of doing your e-commerce website design the right. The awesome thing is that you can achieve a perfect design for an e-commerce website. Shopify e-commerce website builder comes with a huge array of themes to choose from. That makes it difficult to choose one that reflects your business. Luckily, we’ve highlighted the things that you should evaluate before you make a choice:

The Shopify e-commerce website builder theme should have simple navigation

In this day and age, customers don’t have time to figure out how to move from one page to another to find what they want. They want to come to your e-commerce website, find what they want quickly and leave to attend to other things. So if your theme is hard to navigate, then you’d be kissing many customers goodbye.

The Shopify e-commerce website builder theme should be responsive

Responsive design is one of the most critical aspects when choosing a theme for your Shopify e-commerce store. A responsive theme means you can view your e-commerce website content on any device, including mobile, without having to adjust its screen. With most people using their mobile devices these days to search for products and services online, you would be losing lots of prospective customers if your e-commerce theme is not responsive.

The Shopify e-commerce website builder theme should come with a blog functionality

A blog is important for your e-commerce website today. You can use a blog to engage your customers and to create high-value content related to the products or services you offer. You can also post news articles about new things in your domain.

The Shopify e-commerce website builder theme should be able to present large images and videos

Imagery and video offer you the opportunity to showcase your products since customers are not able to see them for real. The good thing is that Shopify comes with the ability to showcase large images and to embed your product videos.

The Shopify e-commerce website builder theme should come with proper support

Many new business owners think that e-commerce is all about customer satisfaction. Customer support is important too, especially when customizing the theme. When you run into an error in the process, you should be able to get support quickly to avoid stalling.


Make sure to choose a theme that reflects your business so that you avoid a lot of customization. With this highlight, choosing a theme for your Shopify store shouldn’t be work.